PANASONIC

AIR CONDITIONERS

We discovered that weather talk was one of the most common topics of conversation amongst New Zealanders.

 

This insight led us to create the integrated campaign for Panasonic's heat pumps & air conditioners, which along with the help of an extensive media schedule, drove them from 5th on the list for consideration by consumers to 2nd place. Written for Auckland agency Lemonade.

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Cinema and TV ad

Out of home

Mobile social and bus backs

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