KIMBERLY CLARK AUSTRALIA
VIVA RINSE & RE-USE KITCHEN TOWEL
For the launch of a new reusable kitchen towel, we were engaged by KCA to develop the creative assets for an online only launch campaign. This included utilising Facebook's Ai driven machine learning to refine delivery of the social assets to the right audience at the right time.
The results have been impressive, with KCA seeing impressions, and viewers watching past the first three seconds, well above their usual engagement levels. This has delivered results that has seen KCA meet their sales projections on time and on budget even during the first week of the three month campaign.
"On behalf of the Viva marketing team, thank you for your work on this project. Your vision, speed & ability to flex has been fantastic." Kimberly Clark Australia
YouTube 15s Pre-Roll and 6s retail bumpers
Three of seven social asset variations: